“We had the community but no system to scale it.”
Blackwood Performance had built a loyal local following through word-of-mouth and social media, but had no structured lead generation, no email list, and no way to convert online interest into paying members. Their brand identity was inconsistent, their website was template-based, and they were leaving money on the table every month. They needed a complete marketing system to match their ambition.
Brand Refresh
Worked with Irvale Studio to define a bold new brand identity — logo, colour palette, typography, and tone of voice that matched their energy.
Paid Social Campaigns
Launched Meta Ads targeting local fitness enthusiasts with video-first creative, offer-led hooks, and strong social proof.
Lead Capture System
Built dedicated landing pages with free trial offers, integrated with automated email sequences to nurture and convert.
Email Automation
Designed a 7-touch welcome sequence plus ongoing campaigns for class promotions, member retention, and referral incentives.
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Increase in Lead Generation
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Bookings Now Online
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Social Media ROI
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Member Retention Increase
“Working with Realspace and Irvale Studio gave us a complete rebrand. New website, new ad strategy, new email flows. The results have been incredible. Best investment we've made.