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Heathland Golf Club

From hidden gem to fully booked fairways

Heathland Golf Club
Client TypeGolf & Leisure Club
Timeline6 Months
ServicesSEO, Content Strategy, Paid Ads
Key Result+280% Organic Traffic
The Challenge

We had a beautiful course but nobody could find us online.

Heathland Golf Club had been operating for over a decade but relied entirely on word-of-mouth and local signage. Their website was outdated, they had zero SEO presence, and competitors were dominating the search results for every local golf-related term. Membership enquiries had flatlined and tee time bookings were declining year on year. They needed a complete digital overhaul to match the quality of their course.

Our Approach
01

Technical SEO Audit

Full site audit identifying critical indexing issues, broken links, and missed keyword opportunities across 200+ pages.

02

Content Strategy

Built a content calendar targeting high-intent local search terms — from "best golf courses near me" to membership-specific queries.

03

Google Ads Launch

Precision-targeted search campaigns for tee time bookings and membership enquiries with location-based bidding.

04

Conversion Optimisation

Redesigned booking flow and landing pages to reduce friction and increase completed bookings by 40%.

The Outcome

0

Increase in Organic Traffic

0

Monthly Bookings

0

Lower Cost Per Lead

0

Keywords in Top 3

The team at Realspace genuinely cares about results. They overhauled our SEO strategy and within 6 months we were ranking for keywords we never thought possible. Revenue is up 40% year on year.

James ThorntonOwner, Heathland Golf Club